Our Story

About Us pages are where you showcase your history, what is unique about your work, your company’s values, and who you serve. The design, written content, and visual or video elements together tell an important story about who you are and why you do it. Used to communicate your business mission, history and services. You don’t need to outright say, “our mission is ____,” but you should convey the mission of your business in your About Us copy. This is key for attracting talent, as well as leads that have Corporate Social Responsibility (CSR) goals. Every business has an origin story worth telling, and usually, one that justifies why you even do business and have clients. Some centennial enterprises have pages of content that can fit in this section, while startups can tell the story of how the company was born, its challenges, and its vision for the future. When it comes to product offering - of course, you have a homepage and dedicated pages for your products, but summarizing your offerings on the About Us page is crucial to tying them in with brand values in your messaging. Highlight the benefits and showcase what you do (and why it is unique)